After entering Urban Outfitters at 11:00 am on a Sunday, you would expect there to be about two customers and a few employees just waking up. This Sunday was no different with the ambitions shopper eager for the latest releases however one employee named Audrey was more than willing to describe the company she worked for.
Since Washington DC is such a tourist hub and Urban Outfitters is in the heart of Chinatown, people from Germany, Japan, and all over the US come through the doors. This diverse background means that Urban Outfitters has to cater their selection to each audience. Audrey says that this is only true to some extent as their most popular merchandise is in fact name brand clothing from Champion, and Calvin Klein. This surprised us as we thought foreigners and tourists would like to get a DC style of clothing but their demographic suggests that customers come to restock on what they know best. In the future Urban Outfitters hopes to continue their success by expanding their locations as a department store as well as promoting their brand .
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AuthorVivek Ramani is a BSE Scholar in the Clark School of Engineering. ArchivesCategories |